Campaign ideas
Pilates Studio Marketing: How to Win Local Clients
Pilates studio marketing step by step: who to reach within 20 minutes, which first-class offer works and how to turn a new client's QR scan into a class pass.
7 min read
Fortuners blog
Local marketing you can actually measure
Practical guides for brands and restaurants: how to pick the right venues, write offers that work, and measure offline campaigns down to every scan.
Latest articles
For restaurants
QR Code for Google Reviews: How Restaurants Get More Reviews
QR code for Google reviews, step by step: get the review link, create the code, place it in your restaurant, ask guests at the right time and follow the rules.
6 min read
Campaigns & measurement
How to Calculate Customer Acquisition Cost (CAC)
How to calculate customer acquisition cost with every real cost included, how CAC differs from CPA and CPL, how it relates to LTV, plus a channel comparison.
10 min read
Restaurant advertising
Product Sampling in Restaurants and Cafés: How to Do It
Product sampling in restaurants and cafés instead of on the street: choose venues, design a sample with an offer, meet food rules and count new customers.
9 min read
Restaurant advertising
Advertising in Restaurants: A Guide for Non-Restaurant Brands
Advertising in restaurants for brands outside hospitality: in-venue formats, matching venues to your audience, approval rules, logistics and measurement.
16 min read
Creative formats
Ambient Marketing: A Guide with Examples and Measurement
Ambient marketing from mechanism to execution: how it differs from outdoor and guerrilla, formats for local brands, permissions, measurement and a checklist.
9 min read
Creative formats
Custom Fortune Cookies: From Promo Gift to Ad Campaign
Custom fortune cookies as an advertising medium: personalisation options, what to print on the slip, production, restaurant distribution and QR measurement.
8 min read
Creative formats
Fortune Cookie Origin: History, Production and Serving
Fortune cookie origin without the myths: Japanese roots and American rise, how they are made, allergens, where to buy them and how restaurants serve them free.
7 min read
For restaurants
How to Increase Restaurant Sales: The Complete Guide
How to increase restaurant sales with three levers (guest count, average check, visit frequency), a one-week diagnosis and a 90-day plan with clear metrics.
5 min read
Local marketing
Local Marketing Strategy: A Guide for Brands in Big Cities
A step-by-step local marketing strategy: pick the right districts and venues, mix online and offline channels, plan a budget and measure campaign results.
16 min read
Campaign ideas
Marketing Campaign Examples: Ideas for 10 Local Industries
Marketing campaign examples for local brands in 10 industries, from pilates studios to property developers: where to run them, the message, offer and metrics.
11 min read
Campaigns & measurement
Offline Marketing Attribution: How to Measure Ad Results
Offline marketing attribution made practical: funnel metrics, QR and promo codes, attribution models, control groups and a report template for city campaigns.
7 min read