Creative formats
QR Code Marketing: How to Make QR Codes People Scan
QR code marketing for print: static vs dynamic codes, print rules, calls to action, landing pages and scan tracking per placement, with a pre-print checklist.
4 min read
Category
Creative formats
Creative formats: practical guides, campaign examples and ways to measure results for local brands and restaurants.
Creative formats
Guerrilla Marketing Examples and Rules for Local Brands
Guerrilla marketing examples for local brands that want results, not fines: low-budget tactics, where creativity ends and offences begin, and measurement.
9 min read
Creative formats
Fortune Cookie Messages: 60 Examples and How to Write Them
Fortune cookie messages: 60 original examples (motivational, funny, seasonal, corporate) and 5 rules for writing a fortune that fits naturally with an offer.
4 min read
Creative formats
Ambient Marketing: A Guide with Examples and Measurement
Ambient marketing from mechanism to execution: how it differs from outdoor and guerrilla, formats for local brands, permissions, measurement and a checklist.
9 min read
Creative formats
Custom Fortune Cookies: From Promo Gift to Ad Campaign
Custom fortune cookies as an advertising medium: personalisation options, what to print on the slip, production, restaurant distribution and QR measurement.
8 min read
Creative formats
Fortune Cookie Origin: History, Production and Serving
Fortune cookie origin without the myths: Japanese roots and American rise, how they are made, allergens, where to buy them and how restaurants serve them free.
7 min read